As a real estate investor.
You may feel like you sometimes take on the role of ‘teacher’, trying to explain passive investing, private lending and self-directed IRAs to prospective business partners. You probably have discovered that this concept is completely foreign to the average consumer. As a matter of fact, I can tell you that most “investment advisors” who work for mainstream firms have never been educated on self-directed IRAs and often even tell their own clients that IRA investing is fictional or even illegal.
One great marketing strategy.
One great marketing strategy is to build an email auto-responder series which will deliver small chunks of education to your prospective partners week-over-week, helping to build their knowledge level and confidence about your business opportunity. Emails provide that steady stream of information in a way that is professional and consistent (and without being pushy or overbearing).
Auto-responders are emails that are pre-scheduled for delivery on specific days based on the lifecycle of the subscriber. For example, “Module One” of a six part series can be sent on the first day someone is added to your email list. “Module Two” could then be pre-scheduled to be sent on the third day after the person is added to your email list. This series of emails can go on until all the modules are delivered, or you can create a series of emails that go on for as long as a year.
When educating prospective passive investors or investment partners, you want to share information and provide education that helps them decide for themselves that passive investing would work for them. You don’t want to bombard them the emails that scream, “please, I’m begging you!” or “act now, now, now!” Your goal is to become a trusted and loyal business partner and you achieve that goal through demonstrating your outstanding knowledge level and education on the topic. Becoming involved in passive investing or becoming a real estate private lender is a big financial step, and you want to demonstrate that they can have absolute confidence in you and your knowledge.
Most material about passive investing or private lending is written to teach active investors how to buy property with private money. But as an educated investor, you already know how valuable private money is…it’s the person you’re introducing the idea to who needs the education, right?
Mike Lautensack is a full-time real estate entrepreneur, coach and mentor in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE eBook go to Real Estate Investing Blog.